Introducing Martyn and Matthew of Rohrs & Rowe, an innovative new Cornish estate agency business that dares to do things differently.
When we heard about a brand new estate agency promising to shake things up, we were naturally keen to discover more. Shunning the traditional ‘bricks and mortar’ approach, Rohrs & Rowe, the brainchild of Martyn Rohrs and Matthew Rowe, is an exciting, innovative new hybrid, taking the best bits from the high street – experience, local knowledge, industry clout and a personalised service – and combining these with technology and social marketing, to create a dynamic, bespoke offering, better suited to today’s buying habits.
Indeed, within only a few minutes of chatting, it becomes clear that Martyn and Matthew are not simply in the business of selling houses. Fundamentally, their entire ethos is geared towards facilitating a lifestyle; sharing their love of Cornwall with likeminded people – discerning buyers, perhaps making the move here in search of a slower pace of life and the greater opportunity for play.
“Lifestyle is so important, yet so often overlooked when considering a property,” explains Matthew. “Of course, things are a bit different here in Cornwall. People come here for the opportunities it presents. In a way, the house is almost secondary – obviously, the right house is essential but, crucially, it’s also about what that house enables you to do.”
“We’re trying to shine a light on the bigger picture,” adds Martyn. “Cornwall has its own unique identity, just waiting to be discovered. What’s more, today you can still remain connected to the city yet enjoy the unique lifestyle that Cornwall affords.”
Both originally from Cornwall, Martyn and Matthew share a collective 40 years’ experience in high-end estate agency, in and out of county. Martyn’s experience includes a five-year stint in the London and Surrey market, selling some of the Home Counties’ most exclusive houses, building some excellent contacts and a firm understanding of discerning buyers’ needs. They quickly bonded over a shared belief in a better way of doing things. Martyn picks up the story: “We loved working for others, but feel we can offer a modern, tailored, multi-channel approach, that recognises people’s evolving shopping habits and harnesses technology effectively.”
“We have always had a burning desire to do this ourselves,” continues Matthew. “It’s about doing what we love, in a location we love, and trying to do it better than everyone else.” A key tenet is finding novel ways of presenting a property in order to attract buyers, perhaps when traditional approaches adopted by others haven’t translated to sales; targetting the right buyers effectively, and creating a narrative that connects on a personal level. Put simply: “Adding some drama – that’s what we do.”
Martyn and Matthew recognise the powerful simplicity of visual impact, utilising mesmerising drone footage to capture a property’s essence, combining this with social media to generate interest. “It’s a much more emotive, immersive experience compared with static photographs,” says Matthew. “It’s a very honest way of doing it, but dramatic too – it creates an emotional attachment to the property.”
While R&R has some truly impressive ‘wow’ properties on its books, you’ll find stunning homes to suit a range of budgets from around £350,000 upwards. The key differential is individuality; it’s not so much price but the opportunity and exclusivity the home presents that matters. As long as the property (or land) is distinctive, then R&R can add saleability, and hence value – whether a tiny stone cottage in a jaw-dropping setting or a contemporary waterside apartment.
The company’s personal touch draws upon Martyn and Matthew’s sincere love of the county they are clearly proud to call home. “We love Cornwall intimately.” They can endorse the lifestyle wholeheartedly because it is one that they know themselves well. Martyn is an avid golfer, often found on the greens of Trevose and St Enodoc, and also enjoys open sea swims. Matthew, meanwhile, is a keen cyclist, and enjoys fishing and watersports with the family, as well as running the South West Coast Path.
What comes across most from Martyn and Matthew is a genuine love of what they do, coupled with a quiet confidence in their ethos. The belief appears to be paying off; since they officially began trading in late September last year, they have already agreed sales up to the value of around £10 million. So if you’re contemplating selling, or you currently have your house on the market and you aren’t happy with its progress, why not pick up the phone and have a chat.
ROHRS & ROWE