Cornwall Living 2018

The whisper around Rock

We take a closer look at the rise in off-market property sales across north Cornwall.

Keen to snap up a piece of the north Cornwall property market without public attention, buyers are increasingly purchasing their holiday homes off-market and John Bray and Partners are experiencing a surge in just such ‘whisper sales’.

The Rock based estate agency, established in 1971, is instructed to sell the majority of houses in the popular north Cornwall areas of Rock, Daymer Bay, Polzeath and Port Isaac. With a limited number of these large and prestigious beach and waterfront properties coming up for sale each year, the team are able to offer a personal, bespoke service to both buyers and sellers with a reputation built on discretion.

According to Josephine Ashby, Sales Director at John Bray & Partners: “We currently have an equal proportion of off- and on-market sales in progress. It particularly suits a high net worth market who wish to maintain high levels of privacy and confidentiality.”

Parting with a property can be both emotional and stressful and not a time to have too many different faces on the case, which may explain why increasing numbers of buyers and sellers are choosing to circumvent the public arena in favour of an under-the-radar sale. Discreet and calm, these sales progress not by high-street window adverts or online portal listings, but rather by quiet phone calls to the right people.

With a comprehensive knowledge of what buyers are looking for, the team at John Bray and Partners are able to identify opportunities and marry up buyers and sellers in a modern day property-matchmaking service. It’s a win-win for both parties with sellers usually achieving as good a price for off-market properties from buyers who are willing to act swiftly to secure their coastal haven without too much hassle. Buyers are equally able to maintain their anonymity, happy to wait for the ideal opportunity of getting something exclusive.

So how do you get in on this low-key, discreet and very British way to buy and sell a house? Contact the sales team at John Bray and Partners to register your interest.

John Bray & Partners
01208 863206

This month’s features