Cornwall LivingIssue #96
A stand-out service
Savvy owners of exceptional properties throughout the UK are now deciding to market them independently.
The only way to properly stand out in a crowded market is to focus on the uniqueness of your holiday rental and the experience you offer, doing it justice by showcasing your property to its very best. After all, if your property is indeed exceptional, surely it deserves its own marketing!
“We no longer pay any agency commissions and have total freedom to generate the exposure that our property deserves.” – Jenny Olds
The holiday rental market is now more competitive than ever; if you don’t want to be lost in a crowd of thousands of other holiday providers, the ACT Independent team has been working with independent owners since 2014, providing a customised marketing service that’s designed to focus purely on you.
Jenny Olds, who manages Trewidden House and Garden for the Bolitho Estates in west Cornwall, tells us: “Following a decision to leave an agency and market the property ourselves – in an effort to generate more bookings – we turned to ACT Independent to help us. Their team did everything from the very best professional photography, web design, booking set-up and more, to deliver a modern and custom-built website that reflects the location and features of Trewidden House and Garden in beautiful detail.” Jenny informs us that ACT also support with marketing activity and provide excellent, ongoing technical back-up for the Trewidden website. Thanks to ACT, she continues: “We no longer pay any agency commissions and have total freedom to generate the exposure that our property deserves.”
The ACT Independent team – like the properties they work with – are unique. They only work with select property owners, providing the highest level of care and expertise to promote their valued properties. They support all aspects of marketing too, never taking a ‘one-size fits all’ approach, and with some of the industry’s most experienced in this niche field – including founder Andrew Dalby; Head of Marketing, Jo Blaylock; Head of Web Design, Robert Camp; Photographer, Marcin Chojnacki; Booking and Analysis expert, Kerry Scott; and Accounts Director, Ursula George – ACT Independent is dedicated to supporting premier clients in the market. In short, if your property deserves a better kind of marketing, to help it stand out in a crowded market, ACT Independent is the obvious choice.
"We no longer pay any agency commissions and have total freedom to generate the exposure that our property deserves."