Cornwall LivingIssue #68

Another way

Specialist estate agents Rohrs & Rowe celebrate an amazing, award-winning first year of business.

Rohrs & Rowe is an estate agency that seems to be doing everything right. Despite only being in its second year of trading, the business has combined the extensive experience of Martyn Rohrs and Matthew Rowe in selling high-end property, with innovative and contemporary marketing to make a real mark on the Cornish property scene. We’ve been following their progress closely since first speaking to them back in the spring of last year, so it’s heartwarming to see their approach and hard work paying off.

“The results speak for themselves, with many properties being snapped up swiftly…”

A successful first year was capped off at the recent prestigious UK Property Awards held at the Royal Lancaster Hotel, Hyde Park, when Martyn and Matthew were awarded the ‘Best Estate Agents in Cornwall 2017/18’ and a five-star rating – an amazing feat to pull off in such a sport space of time. Upon winning the award, Martyn and Matthew said: ““We are absolutely over the moon to have received this accolade from such highly respected and established awards and also within just 12 months of opening. It was our vision and passion to create a new style of agency that would really make our work stand out from the crowd and offer clients an exciting and innovative alternative to the traditional high street agents or the faceless online only companies.”

They continued: “It is fantastic that a judging panel of such highly respected experts and their partners at the iconic Bentley Motor Company feel we are setting new industry standards and achieving our goals, but more importantly to us was the positivity of our own clients’ comments and feedback, that were such a significant part of the judging criteria.”

So what exactly is this approach that makes R&R stand out from the crowd? Well, firstly, while the company itself maybe new, it is built on almost four decades of collective experience working for the some of the most respected agents in the industry. Martyn and Matthew have used their insights to take the best bits of traditional estate agency – reliable and frank, local knowledge, an acute understanding of the property market and friendly faces on the ground – then harnessed technology, social media and bespoke visual marketing techniques to garner the greatest response.

But perhaps the most significant element of their approach is also the simplest: putting lifestyle at the forefront of their entire ethos. They recognise that Cornwall is a unique place, both geographically and culturally – people choose to live here for the incredible lifestyle it offers, from its abundance of beaches and coastal activities to its burgeoning foodie scene. They know that a home isn’t just the bricks and materials used in its construction; it’s a personal sanctuary, the place to enjoy one of Cornwall’s inimitable sunsets, and the start and end point of adventures yet to come.

The marketing is extremely visually enticing, enhanced by aerial photography placing a home within its wider context, highlighting the landmarks, attractions and facilities all within reach. Even just flicking through Rohrs & Rowe’s website feels like reading a high-end lifestyle magazine, rather than the typical static property search. This approach is so fundamental because, crucially, it enables the company to present every property in a way that creates an emotional connection for the buyer. R&R sums up the approach as ‘Aspirational Living’.

The results speak for themselves, with many properties being snapped up swiftly. One client, for example, sees their approach and attitude as a real ‘game changer’: “After 18 months of no success, I decided to try something new and was recommended to Rohrs & Rowe. They really understood what was special about and the quality of the house from the start. They quickly had viewings and then swiftly found us a good buyer. They then drove the sale process along to a successful outcome, whilst remaining keen and helpful throughout.”

So, if you are thinking of putting your house on the market, or are looking to start enjoying all that the Cornish lifestyle has to offer, perhaps you should speak to R&R now.

"The results speak for themselves, with many properties being snapped up swiftly..."