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Cornwall LivingIssue #153

Designed by the Sea

Fourth Element’s Pelagic is no ordinary dive watch; it’s a statement for the discerning explorer who enjoys adventures on the edge of the world.

The story of dive brand fourth element begins in Porthleven, where Paul Strike grew up surrounded by a family who had an affinity with the sea and introduced him to diving at just 12 years old. Fast forward to a dive trip to Egypt with friend Jim Standing many years later, the pair identified a gap in the market for a dive brand that could produce high-performing technical kit, while fostering a lifestyle brand identity, offering community to those with a similar passion. 

The friends returned to Cornwall, forming dive brand fourth element in 1999. With influential members of the world’s dive community giving their seal of approval to the brand at an early stage. 25 years on fourth element has now been adopted globally by the dive industry, with their technical clothing and drysuits being used in some of the most extreme places on earth and the brand of choice for leading dive teams, including the FBI and the British Special Forces.

Everything at fourth element is underpinned by its OceanPositive ethos; a term representing the business’ approach to sustainability, which runs from product and packaging to their professional practice. While maintaining a love and respect for the ocean, directors Paul and Jim continue to push the boundaries of possibility, innovating and expanding with an agility that sees new and exciting products coming to the fore on a regular basis. The latest of which is the Pelagic; a luxury dive watch that is the first of its kind to come from a Cornish company. 

Named after the unexplored zone of the open ocean, the Pelagic has 26 jewels and a visible Swiss-made automatic movement. The sapphire crystal is scratch-resistant and anti-reflective, ensuring clarity in all conditions and the watch also comes with an interchangeable strap system, offering a choice between a stainless-steel bracelet for a more formal look and a rubber strap for more practical use. The Pelagic is water resistant to 500m, a depth out of most divers’ range, only ever approached by professionals. The helium escape valve, positioned on the watch case opposite the engraved crown, allows the safe release of gases accumulated during long dives.

Every detail has been designed to meet the demands of serious divers while maintaining the elegance expected of a luxury timepiece. The watch is encased in a lightweight brushed steel, a material chosen not only for its durability, but also for its sleek appearance, making the watch as suitable for a deep-sea dive as it is to wear to dinner.

 

BUY ONLINE… 

The Pelagic watch, from fourth element, is available to buy online with three months interest free credit from the Cornwall Living shop. Scan the QR code below or visit www.enginehousemedia.co.uk/the-pelagic

 

FOURTH ELEMENT
Water-Ma-Trout, Helston TR13 0LW
www.fourthelement.com
www.enginehousemedia.co.uk/the-pelagic