Gearing up for summer

New arrivals bring extra energy to Cornwall’s most inventive water sports outfit.

There’s a kind of kinetic power to MAD Water Sports. Based in Wadebridge and run with enthusiasm, it’s the sort of place where conversation fluidly veers from fin configurations to cold water therapy, electric bikes to being stoked. Already a hub for paddleboards, wetsuits and surf hardware, the store now crackles with a fresh lineup and new ideas, fusing local knowledge with a global perspective on performance.

The latest arrivals add extra wattage. The new Eovolt electric bikes slot effortlessly into the rhythm of an adventure lifestyle.Complementing the Super73 adventure bikes already sold by MAD, but with a more urban perspective, they’re compact, nimble and built to stow away in a camper van, boot of an SUV or estate car. These aren’t just efficient modes of transport; they’re a prompt to wander, to roam wider, quicker and with less resistance.

For those who favour icy precision over lukewarm improvisation, MAD’s new in-store range of YETI drinkware and coolers is equally welcome. Engineered with the kind of obsessive rigour usually reserved for deep space exploration, these hardy companions are built to endure Cornish summers with their rogue wave squalls and beach-based picnics alike.

In the boardroom – of the wave-riding variety – things are also gathering pace. There’s a fresh quiver of Firewire surfboards and custom shapes from Channel Islands now in store and online. From the curious curvature of the GROOVE board to the smooth versatility of the TJ Pro Mid, each one evokes a language of movement and possibility, waiting to be translated on water.

Even the wetsuits are evolving. The new Mystic Evolve natural foam suit, now available both online and in-store, blends environmental conscience with technical prowess. This is gear for the committed – engineered with purpose, not pomp.

MAD Water Sports isn’t merely keeping up with the season; it’s, as always, aligning itself to the rhythm of adventure. And what’s more, it’s also committed to sourcing and supplying products from companies that actively reduce plastic in their packaging and prioritise durability and longevity, so you can be sure that your purchase is having the least environmental impact, whilst reducing carbon emissions.

MAD WATER SPORTS
15 Dunveth Business Park, Wadebridge PL27 7FE
01208 814222
www.madwatersports.co.uk