Looking ahead
With the 2023 holiday season just around the corner, Phil Pascoe, Operations Manager at Cornish Cottage Holidays, gives us his insights into the current holiday letting landscape and what lies ahead…
There is no doubt about it, the past 12 months have been a whirlwind of activity for one of Cornwall’s leading self-catering agencies, Cornish Cottage Holidays. Despite the turbulent times, the team have seen a fabulous increase in their portfolio, and are now proud to have over 700 holiday homes – a much-needed expansion, given the huge customer demand they’re seeing for self-catering accommodation. In 2022 Cornish Cottage Holidays accommodated over 60,000 holiday makers during the course of the season, and with great 2023 advance booking levels, particularly for May half term, June and August, the team are hopeful demand will only continue to grow.
However, with the recession and various other environmental and political factors at play, Phil Pascoe, Operations Manager, believes there are some emerging booking trends holiday home owners should be aware of going forward, to ensure their property achieves its full booking and income potential.
“One significant new trend is the rise in short breaks, with around 44% of Brits now preferring to book multiple staycations – or ‘save-cations’ – instead of one summer holiday abroad. I would highly recommend considering accepting short breaks, remembering two bookings in place of a week-long booking can mean increased revenue. We’ve also seen a growing trend for last minute getaways. Since the start of summer 2022, there has been a 76% increase in bookings made within 14 days of the arrival date.
With 35% of bookings now including dogs, 26% of Brits looking for sustainable holiday home options and 38% now more likely to work from their accommodation, holidaying has certainly changed! Owners who can cater for any or all of these guest requirements will ensure their property stands out from the crowd in Cornwall’s increasingly competitive holiday letting landscape.”
If you are thinking of buying a holiday home, the dedicated, locally-based New Property team at Cornish Cottage Holidays would be delighted to offer free no-obligation advice on choosing the perfect bolthole. For income proposals, booking projections and more, call the team on 01326 331173 or visit cornishcottageholidays.co.uk/letyourcottage.
CORNISH COTTAGE HOLIDAYS