Cornwall LivingIssue #111
Reaping the benefits
Letting your holiday cottage through the right company can increase investment returns dramatically. We talk to Cornish Traditional Cottages to find out more.
If you own a holiday cottage in Cornwall then maximising the return on your investment will no doubt be high on your agenda, but where should you start? Cornish Traditional Cottages has been in the business since 1964 and offers expert advice when it comes to partnering with a letting agency. Being Cornwall based, Cornwall owned and Cornwall focused means that not only is the team ‘on the ground’ to help and support, they also have expert, insider knowledge of the local area.
You may be looking to market your home for just a few weeks a year or year-round; either way, a flexible, bespoke approach will mean your holiday home will work better for you. Cornish Traditional Cottages understands this and the fact that each owner may be looking for something different. As Managing Director, George Edward-Collins explains: “If you don’t have the time or inclination to deal with marketing, sales or booking administration we’re happy to take all of that on for you. If however, you’re looking to market yourself and are looking for assistance then we’re happy to work with you on a joint marketing basis to make sure you can make the most from your holiday home.”
George believes that offering expert, honest advice on everything from the dry but important statutory responsibilities, to design, décor and even the duties of the housekeeper, is the key to a good working relationship and ultimately a successful level of occupancy and return: “Marketing is also a vital part of the process so I suggest partnering with an agency that offers an SEO-optimised website combined with digital and print marketing. We work hard to get your property seen in all the right places. Focusing on a combination of SEO, pay-per-click advertising and user experience, our website is at the heart of our business and is constantly updated to embrace new technologies and keep up with the changing habits of our customers.”
With 40% of guests booking with Cornish Traditional Cottages year on year, and indeed some booking multiple times a year, it’s clear to us that this strategy is obviously working.
CORNISH TRADITIONAL COTTAGES