Rustic appeal

We catch up with Emily Hawken at Rustic House, who tells us about the increasing demand for bespoke projects and one-off commissions that this impressive Cornish business has been meeting.

From accessories and accent items to dress your furnishings, to full dining sets and larger pieces, including a beautiful selection of root furniture, Rustic House imports directly from only a handful of trusted suppliers who understand the brand’s style and aesthetic.

“It’s such a delight to pop into the showroom and know that I can source furniture that feels so bespoke and individual for our properties”

On how the team started meeting the increasing demand for commissions and bespoke projects, Emily tells us: “It was a happy accident really! We’ve had so many clients looking for pieces of specific sizes, but who absolutely love our style, so it just seemed to make sense. Some commissions are for adjustments on our existing range, others are for completely new designs. Fortunately, we have really good relationships with our suppliers, which means, if necessary, we’re able to send over brand new specifications and have them made and imported within a few months.” While a few months may sound like a long time, as Emily rightly says: “These pieces are likely to remain prominent in your home for more than a decade, and they are quite an investment, so it pays to wait a little longer if it means having the perfect piece of furniture at the end.”

Elizabeth Gelston, founder of WK Gelston Contractors, has worked on a number of projects with Rustic House over the last year. She tells us: “When working on Cornish developments, I find that Rustic House’s ethic works really well with our own. It’s such a delight to pop into the showroom and know that I can source furniture that feels so bespoke and individual for our properties.”

We ask Emily what her favourite project has been to date. “It has to be the Cider Barn – an eight-bedroom holiday let. We were very closely involved with this project, designing items for every aspect of the house, from skirting boards and doors, to the staircase and a number of large furniture pieces.”

As part of the growing demand, Rustic House has also been approached for a number of PR events, including a product launch for REN Skincare at the Scarlet Hotel. “The brief was to provide some accent pieces to accompany the display of products, and it went so well that REN then contacted us directly to buy some of our pieces for an appearance on the QVC shopping channel.” Impressive!

So, if you’re planning a home improvement, whether you’re making small changes or looking for a large statement piece of furniture to take centre stage that’s made to your personal specifications, why not pop into Rustic House and have a chat with Emily and the team?

A CLOSER LOOK

Be sure to check in with us early next year, as we’ll be taking a closer look at the Cider Barn and how the Rustic House aesthetic has helped make a dream a reality.