Taste the difference

Introducing Johns’ – The Liquor Cellar, a newly opened craft spirits emporium in Truro’s Lemon Street Market.

When searching for the perfect tipple, expert advice is often invaluable. Nowhere is this more apparent than at Johns’ – The Liquor Cellar, a newly opened craft spirits emporium offering over 70 gins, 60 rums and 100 whiskies.

“We sell a huge range, so it can be difficult to know where to start…”

Located in Truro’s vibrant Lemon Street Market, the store is an extension of Johns’ Wine & Spirit Specialists – a fifth generation Cornish family business originally established in St Ives in 1894. Following on from the success of their St Ives store, brothers Tom and Sam Hanson had been wanting to expand the business for a number of years, but had never come across the right location. That all changed when a small unit became available in Lemon Street Market towards the end of 2017.

“We’ve always loved the market at Lemon Street,” explains Tom. “It’s full of local, independent retailers like ourselves and has a great atmosphere year round. It seemed like the perfect fit.”

Unlike their St Ives store (which also offers wines, local ales and ciders), the Truro site focuses solely on spirits and liqueurs; and features products from both local distillers and those from further afield. Whether it’s a parma-violet flavoured gin or a sophisticated Japanese malt, there’s something to cater for every palate.

To accompany the diverse range of drinks on offer, The Liquor Cellar is staffed with fully trained ‘spirit geeks’ to help customers navigate their way through the mind-boggling selection. “We sell a huge range, so it can be difficult to know where to start,” explains Tom. “All of our staff are trained to offer expert advice, evaluate your tastes and preferences and point you in the direction of that perfect bottle.”

While it certainly helps to know the story behind a product, the real test is in the taste. That’s why The Liquor Cellar also hosts regular tasting events throughout the year, featuring representatives from some of the country’s most exciting artisan spirit brands.

So whether you’re looking for a special whisky, a spiced rum, or a new bottle of gin for the collection, be sure to pay The Liquor Cellar a visit – the team are bound to have something to wet your whistle!