Cornwall LivingIssue #116

The art of love

Journey into a world of past grandeur and languid living with Shell Belle Couture.

Having recently celebrated its 10-year anniversary, Shell Belle Couture is a beautifully vintage inspired collection of luxury co-ordinated lingerie, loungewear, swimwear and slip dressing. Designed with couture intricacy, these pieces are created to shape your precious moments.

Inspired by the roaring 20s and the luxury of travel in the 30s, each collection is wonderfully unique and employs 100-year-old heritage appliqué techniques to create heirloom pieces to be treasured for years to come. “My devotion and passion for lingerie spans over a 25-year worldwide career working with leading brands,” explains Michelle Blenkinsopp-Guild, Director and Founder. “Shell Belle Couture was inspired by my love of vintage lingerie and the desire for an endless summer.

“I am inspired by the roaring 20s and Art Deco style. The golden era was a statement of pure elegance and glamour, an explosion of self-indulgence, self-expression and hedonism. The looks were timeless, feminine and breathtakingly beautiful! My personal obsession continues with every piece I create.” All of Shell Belle’s collections are designed by Michelle in north Cornwall, tucked away in a converted chapel that dates back to 1882, in a sleepy hamlet a mile from the Cornish coast. 

Using only the finest French laces and beautiful washed silks, Shell Belle Couture is committed to creating exceptional products with innovation and creativity at the heart of their ethos, using expertise spanning over 25 years to create intimate, exemplary designs and produce quality garments with care. Being a luxury brand with sustainable values, this is a company that truly believes in buying once, buying well and the need for slow fashion and
ethical manufacturing. 

Through the fabulously flawless collection that is Shell Belle Couture, Michelle hopes to transport you to a bygone era of romance and indulgent escapism. Celebrating everything it means to be a woman with self-expression, confidence and beauty in each of her designs, Shell Belle Couture is perfect for gifting and beautiful undressing. 

“Lyrical, sensual and timeless, they are almost too beautiful to wear,” and we couldn’t agree more.