Cornwall LivingIssue #112
The value of service
During the past year, online shopping has really taken off, forcing retailers to reassess the true value and role of their stores.
Many stores around the country have struggled with the lack of footfall and the opportunity that comes with it to engage, face to face, with customers. That being said, certain industries have experienced growth as customers have found themselves with more time to focus on their interiors, and that includes businesses specialising in carpet and flooring. At The Carpet Trader Cornwall Ltd, for instance, the last year has been one of creativity and innovation. “We used every opportunity to engage with our customers and offer exceptional service,” explains Carpet Trader owner, April. “We even invested in building a new bespoke showroom, to improve the customer experience, with dedicated parking at the front door, all conveniently located next door to Screwfix.”
With many innovative products on display in the new space, including those from Amtico, Karndean, Forbo, Cormar, and Fibre – to name just a few – this is a place of discovery and inspiration for all budding home improvers.
As a Karndean International Flooring ‘Inspire Retailer’, The Carpet Trader has a complete range of wood and stone samples on display, and is looking forward to having a beautiful bespoke Karndean studio installed in the autumn this year! This, April explains, will allow customers to use an interactive ‘play and design’ table to create a personalised floor to match their individual home and style. With experience in the interior industry, April says: “We like to give the customer the ultimate showroom experience, in a relaxed, home-from-home environment.”
Nick Gill, Carpet Trader Sales Manager, tells us: “With many consumers hitting a brick wall when shopping online, people want to deal with real people,” and we think he makes a good point. Fortunately, with 25 years’ experience in the flooring industry, Nick is always on hand to provide a face-to-face service, which is important when buying more complex items such as carpet and flooring. Our expert sales team provide specialist advice on product choice, floor maintenance and even a free-of-charge quotation, helping our customers to make the right choice to suit their individual needs.”
Perhaps the best reason to visit in person, however, is supporting local businesses. Local independent retailers are critical for local economies; they are places for human contact, and supporting local shops ultimately benefits the local economy – something we can surely all get on board with after the struggles we’ve faced over the course of the pandemic.
So, if you’re updating your home interior and are looking for the perfect flooring solutions to suit your unique home and style, as April says: “We warmly invite you to visit us at our new showroom and look forward to seeing you face to face!”.
The Carpet Trader