Cornwall LivingIssue #108
Welcome to Cornwall
We discover how Cornish Traditional Cottages helps owners to get the most out of their holiday home by the sea.
Over the last two issues, we’ve been getting to know Cornish Traditional Cottages, discovering how and why this values-led and family run business could well be the best solution for anybody looking for an agency to handle the running of their Cornish holiday let. This month, we catch up again with Managing Director, George Edward-Collins, who talks in more detail about what he and the team do.
At the core of this business are holidaymakers – your guests – and since 1964, it has welcomed new and returning customers to Cornwall, treating them,
as George puts it, “as part of our extended family. This is why over 40% book their holiday with us year in, year out – many multiple times a year. We focus on building our repeat business, so you don’t have to worry.”
Working hard to get your property seen in all the right places, George and the team’s marketing strategy focuses on a combination of SEO, pay-per-click advertising and user experience, with a website at the heart of the business that’s constantly updated, embracing new technologies and keeping up with the changing habits of your guests. You’ll also find your property listed on a number of leading affiliate websites, helping to spread your reach and bring more potential guests to your listing. Add to this weekly email newsletters, print and digital advertisements, PR campaigns, competitions and a social media following of more than 68,000, and you can rest assured your property is receiving the exposure and bookings it deserves.
Flexibility is also fundamental to what George and his team do, and as he says: “We will aim to bespoke our service as best we can. If you don’t have the time or inclination to deal with marketing, sales, or booking administration, we’re happy to take care of that all for you. If, however, you’re looking to market yourself and are looking for assistance, then we are happy to workwith you on a joint marketing basis, to make sure you can make the most from your holiday home.”
Whatever your needs, there are a range of packages to help you get the most out of your holiday home. Add to these competitive commission rates, and even a five-year commission plan that’s designed to give you an affordable point of entry with your first holiday rental, and Cornish Traditional Cottages quickly lives up to its mission statement: ‘Trusted Cornish Experts with Traditional Family Values’.
Cornish Traditional Cottages undertake an annual review of every single property, ensuring high standards are maintained for customers, reviewing your price structure, and suggesting ways to improve the level of your bookings.
Cornish Traditional Cottages