With summer just around the corner, now’s the time to consider how to make the most out of Cornwall in the sun, a question that’s relevant to both out-and-about weekenders as well as small, local businesses. There is one solution – a concept that, over last few years, has taken the nation by storm: pop-ups!
But what is a pop-up? In basic terms, a pop-up venture is one that can, quite literally, pop up anywhere. In Cornwall, the unique geography means you can find them in the most unusual and astounding locations, from the sands of the north coast to the clifftops of the south and anywhere in between.
Interestingly, while pop-ups are by no means a new concept, there’s a common misconception that they’re limited to foodie stalls and bars. On the contrary,
being without the same restrictions as high street stores, commercial pop-ups appear wherever the crowds are and naturally, the more that emerge along our coastline, the more intense the competition becomes. In order to succeed, new ventures need to offer something different, something that sets them apart from the crowd and it’s this, I think, that makes them so exciting!