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Cornwall LivingIssue #77

Absolute ethical luxury

Introducing KinetIQue’s unique lab grown diamond, 30% tougher and even brighter than mined diamonds.

Cornish company KinetIQue Jewellery are forerunners in the cultivated diamond industry, creating an ethical and luxurious alternative to mined diamonds. The IQ Diamond is truly unique, as its core can only be found naturally from an exploding star; its complex make-up and ethical credentials led it to be named
the IQ Diamond, and it has firmly been put on the world map as a multi-award winning diamond.

Every time we send a piece of jewellery set with an IQ Diamond to a customer we feel an immense sense of pride in its beauty and uniqueness”

KinetIQue introduced the original IQ Diamond four years ago, it was the first hybrid diamond to be sold in the UK and has proven to be extremely popular. As technology has moved on so too has the IQ Diamond, evolving into a stunning diamond option with greater lustre and more purity than most diamonds.

Jason Foreman, who has a degree in Applied Chemistry, is the man behind the creation of the IQ Diamond. He tells us: “This business is something we’re truly passionate about. Every time we send a piece of jewellery set with an IQ Diamond to a customer we feel an immense sense of pride in its beauty and uniqueness – a KinetIQue diamond is the first hybrid diamond in the world to have a pure diamond mantle grown using Chemical Vapour Deposition Technology (CVD).”

Jason and his partner Elaine founded KinetIQue and their daughter, Emily has just joined the business. “As a company,” Elaine adds, “we want our customers to wear their beautiful IQ Diamond jewellery with pride and without any doubts as to their origin or any potentially unsavoury practices that may have been used to acquire them. We also want customers to be assured that their IQ Diamond will last a lifetime, just like a natural diamond.”

KinetIQue specialise in creating bespoke pieces crafted using classical methods by a team of expert jewellery makers. Every aspect of each piece is carefully considered and responsibly sourced. KinetIQue use the finest recycled and fair trade metals available and other cultivated gemstones. As the socially responsible stone for today’s socially responsible buyer, the IQ diamond is the most diamond-like gem in nearly every aspect, but tougher, brighter and more affordable, meaning bigger, brighter stones without costing the earth, literally or metaphorically.

"Every time we send a piece of jewellery set with an IQ Diamond to a customer we feel an immense sense of pride in its beauty and uniqueness"