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Cornwall LivingIssue #77

Absolute ethical luxury

Introducing Ethica Diamonds (rebranded from KinetIQue Jewellery in 2019) unique lab grown diamond, which is tougher and brighter than most mined diamonds.

Cornish company Ethica Diamonds are forerunners in the cultivated diamond industry, creating an ethical and luxurious alternative to mined diamonds.   The IQ Diamond is an exceptional engineered diamond that has the toughness, longevity, brilliance and independent GRI grading which exactly matches that of pure diamonds.

“Since the creation of the IQ Diamond is not tied to the diamond industry, and unlike mined diamonds, it is independently priced, we are therefore able to bring them to the customer at a fair price”

Ethica Diamonds introduced the original IQ Diamond four years ago, it was the first man-made diamond to be sold in the UK and has proven to be extremely popular. As technology has moved on so too has the IQ Diamond, evolving into a stunning diamond option with greater lustre and more purity than most diamonds.

Run by mother and daughter, Ethica Diamonds is a sincere company with a straightforward vision. “Everything we do is based on our core values of honesty, hard work and trust, and our passion for what we do drives us every day. We believe these characteristics should influence everything we do in business and in life”

KinetIQue Jewellery was founded in 2011, which was the first form of the business and as technology improved, a retailer relationship was established with the manufacturers of the IQ Diamond, a unique and innovative engineered diamond that matched the ethos of the business.

Elaine, the founder of the business says:

“An investigation of the diamond jewellery industry caused me to consider whether a more ethical alternative might be possible and whether jewellery shopping in the future, could be a much different experience than most of us share today which is often a pretentious and impersonal one. Following 2 years researching industry practices and the diamond supply chains, my awareness grew, and so did my passion. This journey has inspired me to bring to people a better and more truthful understanding of diamonds and the industry itself, at a time when we now look more deeply into the origins of what we purchase”

Ethica Diamonds offers meaningful and fully ethical lab-created diamond jewellery which is breathtakingly beautiful and brings their customers endless joy. They specialise in bespoke diamond engagement rings and wedding jewellery; no words can describe the great pleasure they get from touching people’s lives at such a special time in their lives. This is the biggest driving force behind their passion.

Ethica Diamonds use the finest recycled and Fairtrade metals available, as well as other cultivated gemstones. As the socially responsible stone for today’s socially responsible buyer, the IQ diamond is the most diamond-like gem in nearly every aspect, but tougher, brighter and more affordable, meaning bigger, brighter stones without costing the Earth, literally or metaphorically.

“Since the creation of the IQ Diamond is not tied to the diamond industry, and unlike mined diamonds, it is independently priced, we are therefore able to bring them to the customer at a fair price”