Cornwall LivingAutumn 2018

KinetIQue Jewellery rebrands as Ethica Diamonds

We recently caught up with KinetIQue Jewellery co-founder, Jason Foreman, about their lab-grown diamonds and what they offer to the discerning shopper looking for ethical and sustainable jewellery.

The core of the IQ diamond only exists in its natural form from an exploding star, so it really is a world first, made from a process that is extremely difficult to replicate.

As the business has grown, it’s become apparent that one showroom simply isn’t enough to meet demand, which is why the newly branded company – soon to be known as Ethica Diamonds – is set to open a new showroom on Princess Street, Truro.

If you’re shopping for stunning jewellery but, like many, are conscious of the environmentally unfriendly and often morally difficult market of natural diamonds, Ethica Diamonds’ beautiful IQ Diamond jewellery may just be the answer, having recently won an award from Green Apple – an organisation that finds and awards the greenest companies around the world.

For more information call 01208 592066 or visit